Shikoku

Matsuyama

2 tours available

Why Visit Matsuyama

Matsuyama is Shikoku's largest city and home to Dogo Onsen, one of Japan's oldest hot springs with a history spanning over 3,000 years. The ornate Dogo Onsen Honkan bathhouse, built in 1894, is said to have inspired the magical bathhouse in Hayao Miyazaki's “Spirited Away” — its three-story wooden grandeur remains a working public bath today.

Perched above the city, Matsuyama Castle is one of only 12 original-keep castles surviving in Japan, offering sweeping views over the Seto Inland Sea. The city also has deep literary roots as the setting of Natsume Soseki's beloved novel “Botchan,” and its relaxed atmosphere, tram-lined streets, and superb citrus cuisine make it one of Shikoku's most rewarding destinations.

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Best Time to Visit

Spring (March – April) — Cherry blossoms around Matsuyama Castle make it one of Japan's top 100 hanami spots. The castle ropeway ride is magical in full bloom.

Autumn (October – November) — Mild Seto Inland Sea climate and autumn colors in the castle grounds. Mikan citrus season begins, filling markets with Ehime's famous oranges.

Winter (December – February) — The most atmospheric season for soaking at Dogo Onsen. Steam rises against cool evening air as you stroll in yukata through the bathhouse district.

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Insider Tips

checkVisit Dogo Onsen Honkan early morning or late evening to avoid peak crowds — it opens as early as 6 AM.
checkRide the charming Botchan steam train replica between Dogo Onsen and the city center for a nostalgic commute.
checkTry taimeshi (sea bream rice) — Matsuyama serves two distinct styles, one with broth and one mixed into the rice.
checkFresh mikan juice flows from taps at the airport and train station — a uniquely Ehime experience not to be missed.

Tours Visiting Matsuyama

SE00311 days

US$3,400 ~ US$4,900

Setouchi Sea Paths & Historic Port Towns

Setouchi Island Hopping

Go beyond the typical Japan itinerary. This 11-day Setouchi tour features hidden port towns, scenic ferry rides,Hiroshima's peace memorials, and DogoOnsen.

Hidden Gems

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SE00411 days

US$2,500 ~ US$3,300